We are seeing a rising trend of what can be termed “open-washing” (inspired by “greenwashing“) – meaning data publishers that are claiming their data is open, even when it’s not – but rather just available under limiting terms. If we – at this critical time in the formative period of the data driven society – aren’t critically aware of the difference, we’ll end up putting our vital data streams in siloed infrastructure built and owned by international corporations. But also to give our praise and support to the wrong kind of unsustainable technological development.

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