We have seen dozens of Apple’s print ads for the iPad in national newspapers and magazines, all of which have been variations on the same theme: An iPad sits comfortably on the lap of a user who is navigating the device with an index finger. In the ads featuring a male using the iPad, he is always shown reading the New York Times or Wall Street Journal, while the ads with female users always show her organizing picture albums or reading Nicholas Sparks’ The Last Song.

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