Most campaigns don’t come anywhere close to running a NASA-like control room in the way that Plouffe describes. Since field organizers and volunteers reported the results of their canvassing activities up to several times per day using the online voter database, staff at the regional, state, or national level could view reports with real-time counts of voters contacted and their pledged levels of support. To help ensure the quality of voter data being reported, the campaign also tracked volunteering activity and “flake” rates in tandem to monitor the ebb and flow of volunteerism across the campaign.

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