Pretty illustrations aside, this logo is representative of New York in more ways than one: In its adherence to the grid it reflects that of the city (if you can count, you can find your way around here); in its bulkiness it’s allusive to the power of New York as a center of culture, arts, politics and sports; in its shoulder-to-shoulder tightness it is a painful reminder of how little space there is here, but how much we enjoy and thrive in our proximity to each other; and in its openness, where anything can be framed or drawn inside it, it evokes the ability that everyone here has to make their own story, in their own way.

Leave a Reply

Your email address will not be published. Required fields are marked *