Pretty illustrations aside, this logo is representative of New York in more ways than one: In its adherence to the grid it reflects that of the city (if you can count, you can find your way around here); in its bulkiness it’s allusive to the power of New York as a center of culture, arts, politics and sports; in its shoulder-to-shoulder tightness it is a painful reminder of how little space there is here, but how much we enjoy and thrive in our proximity to each other; and in its openness, where anything can be framed or drawn inside it, it evokes the ability that everyone here has to make their own story, in their own way.

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