Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team’s jersey with a good flavored drink and another team’s jersey with a bad flavored drink. Days later, ¾ of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note.

Leave a Reply

Your email address will not be published. Required fields are marked *