“The media to me is like the same thing as the telephone,” he said. While clearly intriguing, his analogy begged for further explanation. Mr. Packer was happy to oblige. “Instead of calling my folks, let’s say, I’ll go on TV,” he said. “My mom will usually call back later saying: ‘Hi, Greg, this is Mom. You won’t believe this, but we saw you on TV at the …’ ” Just fill in the blank.

Q: How do you close applications when multitasking?
A: (Scott Forstall) You don’t have to. The user just uses things and doesn’t ever have to worry about it.
A: (Steve Jobs) It’s like we said on the iPad, if you see a stylus, they blew it. In multitasking, if you see a task manager… they blew it. Users shouldn’t ever have to think about it.