Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What’s the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources.

One of my favorite lines from an entrepreneur came from Rob Kalin. I am sure I’ve shared it here a few times. He said “I am an artist. Making websites is my medium right now” That’s a helpful way for entrepreneurs to think about their work. They are the painter. Some paintings will hang in the MOMA and others will sit gathering dust in a storage room. Not every thing you create will be brilliant. But you can be brilliant while still making work that isn’t, particularly if you understand why the work that wasn’t great wasn’t great.

In the beginning, most people viewed MetroCard as a technology project. While the technology was the key component, the project involved so much more,” explained Wayne Lydon, Chief Officer, MetroCard Sales Operations, who was involved with its introduction. “It brought together all of the major departments to establish new customer service policies, retrain thousands of employees and alter the long established routines of millions of New Yorkers.

The lesson for technologists? Distributed power, harnessed with tech savvy, can insert itself into deals once cut in backrooms. Reformers have tried for years to deregulate a taxi industry they see as protecting entrenched interests. But those fights have been local, and draining. Kalanick has the power to take them national. To some, what that says about how rules are written — rather than the outcome of the fights themselves — is what’s important.

Salazar grasped the social implications from the beginning. Salazar knew technology, but he knew little about the hired-ride market, so he went out to talk to drivers. He found that they didn’t like the way things were, either. They were beholden to dispatchers and fleet owners who had favorites — a non-Puerto Rican driver at a Puerto Rican-owned firm, Salazar says, “complained that the best trips were assigned to Puerto Ricans.” Cars on the road looked like a public resource to which everyone should have access, yet for both drivers and riders, “access to black cars wasn’t democratic at all.”

The story of OS/2 is now fading into the past. In today’s fast-paced computing environment, it may not seem particularly relevant. But it remains a story of how a giant, global mega-corporation tried to take on a young and feisty upstart and ended up retreating in utter defeat. Such stories are rare, and because of that rarity they become more precious. It’s important to remember that IBM was not the underdog. It had the resources, the technology, and the talent to crush the much smaller Microsoft. What it didn’t have was the will.

NYPD’s approach to these two types of data encapsulates Ray Kelly’s blind spot for traffic violence: The police are pleased to show people where they should take extra precautions to preserve their cars, but not where they need to advocate for greater protection from dangerous driving.