This is an important moment in history; we know that prohibition does not work. We know that the people who devise drug laws are out of touch and have no idea how to reach a solution. Do they even have the inclination? The fact is their methods are so gallingly ineffective that it is difficult not to deduce that they are deliberately creating the worst imaginable circumstances to maximise the harm caused by substance misuse.

Coca-Cola knew exactly what it was doing with this commercial. It knew it would inflame white conservatives, but, more importantly, it knew the commercial would align Coke with Latinos and other quickly-growing groups in the United States. So Coke expands its market share and promotes its product while endorsing a vision of a diverse, multi-cultural America. What’s the harm?

Unfortunately, the harm lands squarely on the bodies of kids and families with few resources.

The best SuperbOWL ad – #AmericaTheBeautiful

As I watched last night’s superb OWL ads, there was one that really spoke to my vision/dream of America.

Coke’s #AmericaTheBeautiful ad is epic.

First of all, it was one of the few ads that actually had people of color in it. Woop! America is much more than a black and white nation!!!!

Second, It shows America as it is, colorful, diverse, ethnic, traditional, and in one case, gay & ethnic! YUP! According to GLADD, this ad is the first nationwide ad to have a gay couple. OMG, gay-americans drinking soda?!!!

Third, if you were thinking of switching to Pepsi because they “aren’t” gay. Think again!!! Pepsi is recognized for their support of equal rights in the work place. FML right!?

Finally, please stop drinking so much soda. It is so bad for you. Water is so much better. No, really. Stop. Please!

#UndercoverLatinoAgenda