Since at least some New Yorkers have adopted the name, we think using it will help the public find information that will help them be prepared and safe during the storm – and that’s our goal in communicating during severe weather,” Julie Wood, the mayor’s deputy press secretary and voice behind @NYCMayorsOffice, said in an email. “We know that a lot of New Yorkers get their information via Twitter and that’s why we put information there and on other social media platforms with great frequency during severe weather. We want that information to be searchable and easy to find.