The basic elements of creativity: copy, transform, combine.
Apple’s engineers spend 100% of their time making products planned by a small club of senior managers – and sometimes entirely by Jobs himself. The CEO appoints himself the de facto product manager for every important release; Jobs usually meets with the teams working on these new gadgets and apps once a week, and he puts their creations through the paces. “He gets very passionate,” Evangelist says. “He’ll say, ‘This is shit, we can do much better.’
The golden beer-o-clock hour… (Taken with Instagram at Buvette des Bains des Pâquis)
A royal monkey in a reflection of Geneva (Taken with Instagram at Agence TPG Rive)