We have seen dozens of Apple’s print ads for the iPad in national newspapers and magazines, all of which have been variations on the same theme: An iPad sits comfortably on the lap of a user who is navigating the device with an index finger. In the ads featuring a male using the iPad, he is always shown reading the New York Times or Wall Street Journal, while the ads with female users always show her organizing picture albums or reading Nicholas Sparks’ The Last Song.
A new multimillion dollar, multidisciplinary research center at Rensselaer Polytechnic Institute will focus on the study of social and cognitive networks. It’s being funded by over $35 million in grants from the U.S. Army Research Laboratory.
Money is like gasoline during a road trip,” he says. “You don’t want to run out of gas on your trip, but you’re not doing a tour of gas stations. You have to pay attention to money, but it shouldn’t be about the money.
“It would result in the misguided use of scarce police resources at a time when the department is already addressing the issue,” said Paul Browne, NYPD spokesman.